Researchers have been talking for years about generational differences, especially when it comes to young adults born between 1984 and 1998: the Millennials. But now a new generation is becoming a cultural force in their own right.
What are the values, assumptions, and allegiances in the next, next generation? Impact 360 Institute has partnered with the Barna Group to explore Gen Z. Born between 1999 and 2015, Gen Z is larger than the Millennials and has been shaped in significantly different ways.