Who is gen Z
How Big is Gen Z?
Born between 1999-2015 (Ages 2-18) Gen Z has a population size of 69-70 million and is just now beginning to enter college.
Who is gen Z
True Digital Natives
Gen Z cannot remember a world without interactive screens in it. This presents them with unique opportunities for influence and the ever present challenges of distraction and comparison.
Who is gen Z
Views of Social Media
The vast majority of teens are using social media and 69% think the amount of time they spend on it is “Just Right.”
Who is gen Z
Major Lifetime Events
Invention of Facebook (2004) Apple debuts iPhone (2007) Election of Barack Obama (2008) Financial crisis (2008) Legalization of gay marriage (2015) Election of Donald Trump (2016).
Who is gen Z
A Generation Taking Shape
The majority of Gen Z still live at home with their parents. As such, this is a generation that is still very much being shaped: by parents, by friends, by teachers, by churches.
Who is Gen Z: Trailer
A First Look at the Next, Next Generation

We’ve been talking for years about Millennials. But now a new generation is becoming a cultural force in their own right—and it’s time to pay attention.

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Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation is Barna’s first major research study investigating the perceptions, experiences and motivations of teens in Generation Z. Done in partnership with Impact 360 Institute, Gen Z is Barna’s best thinking thus far on the values, assumptions and allegiances of teens in the next, next generation. This definitive report is a must-read for pastors and parents as they help tomorrow’s Christian leaders grow.

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early bird to the study

Recieve exclusive access to Gen Z insights during the next five months + early adopter discount for full Gen Z study released in January 2018. Learn from thought leaders David Kinnaman, Jonathan Morrow, Sean McDowell and more!

Let's Go
How well do you know Generation Z?
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What question would you like to see answered about Gen Z as we do this research? We'd love your help in shaping this study!

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Gen Z has an amazing opportunity for influence! Let us know what questions you have about Gen Z and help us spread the word about this important study!


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In partnership
In partnership
Copyright 2017 Impact 360 Institute