We’ve been talking for years about Millennials. But now a new generation is becoming a cultural force in their own right—and it’s time to pay attention.> More <
Gen Z: The Culture, Beliefs and Motivations Shaping the Next Generation is Barna’s first major research study investigating the perceptions, experiences and motivations of teens in Generation Z. Done in partnership with Impact 360 Institute, Gen Z is Barna’s best thinking thus far on the values, assumptions and allegiances of teens in the next, next generation. This definitive report is a must-read for pastors and parents as they help tomorrow’s Christian leaders grow.