GEN Z Vol. 2 LAUNCH
Caring for Young Souls and Cultivating Resilience

A new, deeper look into the lives and minds of today’s young people.

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Who is gen Z
What Gen Z Vol. 1 Taught Us
Born between 1999 and 2015, Gen Z is larger than the Millennials and has been shaped in significantly different ways. Gen Z is the first generation to be born into a world with interactive screens and are being formed by major cultural events including emerging technology, financial crises, national politics, and a global pandemic.
Who is gen Z
Hope for the Future
Gen Z is an emotionally aware and driven generation. While 73% agree that they tend to view the future in a positive light, they are wary of too-lofty expectations (56% tending to expect the worst to happen). Eager to achieve, many members of this generation ground their dive in a healthy dose of realism.
Who is gen Z
A “Plugged-in” Reality
With an average of 7.22 hours of screen time per day, Gen Z is showing promising signs of thoughtfulness concerning device use with 60% agreeing that their generation spends too much time on their screens.
Who is gen Z
Spiritual Curiosity
COVID-19 has abruptly stopped Gen Z’s expectations of future progress and meaning in life. This has caused an increased attraction to spiritual answers and created opportunity for guides in their life to support them in seeking answers.
Who is gen Z
A Field Guide for Leaders
Our hope and aim is that the content, insights, and field guides in this report are practical and actionable tools for parents, leaders, teachers, and pastors investing and discipling Gen Z.
Who is Gen Z: Trailer
Gen Z Volume Two

This report is an in-depth exploration of Generation Z’s emotional lives, their relationship with technology, and their impulses toward and habits of faith. In partnership with Barna and Impact 360 Institute, this 80+ page report features new and original research, thoughtful perspectives from ministry leaders, discussion questions and reflection application for the leaders of Gen Z, and much more.

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A new, deeper look into the lives and minds of today’s young people.

In 2016, Barna and Impact 360 Institute joined forces to conduct the first major national study of Gen Z—the generation born between 1999 and 2015.

At that time, even the oldest members of Gen Z were barely 17, and the youngest had just been born.

That’s why Barna and Impact 360 have teamed up once again—to check back in with this developing generation and to drill down on three new areas:

1. Gen Z’s emotional lives

2. Their relationship with technology

3. How they feel about faith and practice it

If you work with 13 to 21-year-olds in any capacity…
If you have members of Gen Z in your family…
If you want to know how this generation could reshape the world and the church…

We strongly encourage you to read this report.

Inside, you’ll get to know this driven, informed, hopeful-but-skeptical, spiritually open, highly connected, anxious generation.

Plus you’ll learn strategies for loving and leading this often misunderstood group of young people.

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Copyright 2021 Impact 360 Institute | genz@impact360institute.org